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Digital Marketing Course in Dhanbad

Learn to grow businesses online. Master Search Engine Optimization (SEO), Google Ads, Social Media Strategy, and Web Analytics with practical case studies at Kharni More, Barwadda.

Duration
3 to 4 Months
Batch Status
Upcoming Batch
Training Mode
Practical Hands-on
Pre-Registration

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Curriculum Overview

Digital Marketing Modules

1. Search Engine Optimization (SEO)

  • Keyword research, search intent, and competitive analysis
  • On-page SEO: title tags, meta descriptions, heading structure
  • Technical SEO: sitemaps, robots.txt, Core Web Vitals basics
  • Local SEO: Google Business Profile optimization and local citations

2. Google Ads & Search Marketing (SEM)

  • Campaign structure, ad groups, and keyword match types
  • Writing high-CTR search ad headlines and callout extensions
  • Budget setting, bidding strategies, and conversion tracking

3. Social Media & Content Marketing

  • Facebook & Instagram business page setup and branding
  • Meta Ads Manager: audience targeting, carousel ads, and lead forms
  • Content calendar creation and Canva visual design for posts

4. Web Analytics & Conversion Tracking

  • Google Analytics 4 (GA4): events, traffic acquisition, user reports
  • Google Search Console: organic clicks, impressions, indexing
  • Measuring real ROI on digital marketing campaigns
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